We Don’t Work With Everyone. We Work With HALO Brands.
Health & Wellness. Active Lifestyle. Outdoor. That’s the world we live in. We don’t add a fitness vertical to a generalist agency — we built the agency around this category from day one.
Explore Our Expertise
What HALO Means, and Why We Stay In It
HALO — Health & Wellness, Active Lifestyle, and Outdoor — is the category we live in and lead in. Health clubs. Boutique studios. Recovery and wellness businesses. Fit therapy and longevity brands. The PE-backed portfolio building the next generation of this industry. Generalist agencies treat fitness and wellness as one vertical among many. We treat it as the only one. That focus means we know what a good cost-per-lead looks like for a multi-location health club versus a single-market boutique brand versus a recovery concept — because we’ve built acquisition systems for all three, not guessed at them from a case study in a different industry.
- Health Clubs
- Boutique Studios
- Recovery & Wellness
- PE-Backed Portfolios
Depth Within the Category
Health Clubs & Multi-Location Gyms
Full-service growth infrastructure for operators running three or more locations, whether they are growing, managing multiple markets, or preparing for acquisition.
Boutique Fitness & Studios
Lean, high-conversion systems for studio operators and single-market owners who demand the intelligence of a big agency without the overhead.
Recovery, Wellness & IV Therapy
Positioning and acquisition for the fastest-growing categories in the industry, where the buyer journey is more consultative and trust matters.
PE-Backed Portfolio Brands
Marketing infrastructure that scales across an entire portfolio. Built for repeatable growth, consistent reporting, and a strategy that works across locations.
Who’s Behind Brightside
Meet the Team
Emily Hamill
Co-FounderBrightside is led by Emily Hamill and James Hamill — a husband-and-wife team built on one shared belief: health, fitness, and wellness brands deserve an agency that understands their business as deeply as they do. With years of experience guiding clubs, studios, wellness concepts, and growth-minded operators, Emily brings a strategic perspective grounded in what makes consumers act. Her work blends positioning, creativity, and measurable results with a singular focus: helping brands move forward.
Meet Emily Hamill
James Hamill
Co-FounderJames combines operations, innovation, and growth strategy, leading Brightside’s acquisition methodology and the systems behind it. Before Brightside, he spent years building teams and scaling businesses. Together, they’ve built an agency that balances data, technology, and creative thinking into one growth strategy.
Meet James HamillThe Brightside Approach
Every engagement starts with understanding who the ideal customer is, where they live, how they think, and what moves them to act — the philosophy behind Brightside’s three-pillar framework: demographic intelligence, geospatial analysis, and psychographic segmentation. Tactics, Brightside's partners with health clubs, fitness franchises, YMCAs, wellness providers, and active lifestyle brands make marketing decisions that connect with the right audience. We combine creative thinking and measurable performance to build sustainable growth.
Demographic Intelligence
Understand who your customers are, where they live, and what they need.
Geospatial Analysis
Finding the right markets, locations and opportunities for growth.
Psychographic Segmentation
Going deeper into what they think, feel and what moves them to act.
The Method, Applied
Every strategy on this page traces back to the same operating system: demographic targeting to find who actually converts, geospatial mapping to find where they are, and psychographic segmentation to know what to say to them.
See the Framework